Conversion Rate Optimisation

by nigel | May 13, 2015 | eCommerce, Page Speed, Sales optimisation, Search Engine Optimisation, user centred design

Conversion rate optimisation (CRO)  is a term used to describe the continual improvement of your website, and aims to drive more visitors into buying customers or to whatever your business goals are. Ok, so what’s “Sales Optimisation”?

The term ‘sales optimisation’ is often used in the same way as ‘conversion rate optimisation’ (‘CRO’), or ‘sales conversion rate optimisation’.  Essentially they’re all the same thing.  What they’re not is Search Engine Optimisation or SEO – but more about that later…

Although we talk about ‘Sales’ optimisation, in essence we’re including all forms of user experience improvements that allow your visitors to achieve their goals as well as yours. (more…)