Website Redesign: Choosing a Web Design Agency – 5 top tips

Website Redesign: Choosing a Web Design Agency – 5 top tips

by | Feb 6, 2017 | eCommerce, Home Page Design, Page Speed, Sales optimisation, Search Box Design, Search Engine Optimisation, shopping basket/checkout process, Site Search, Usability, user centred design, Web Design Agencies, Website masthead design, website optimisation

So you need to redesign your website, but who’s going to do it?

Choosing the right web design agency can be a daunting task.  It’s an expensive investment, and getting it right is important.

You’re about to trust a company you might not know with a significant amount of your hard earned cash hoping that they’ll redesign your website into a slick, efficient sales engine that customers love… Oh, and you also want it to drive fantastic sales growth too.

The trouble is, who do you choose and can you trust them?… (more…)

Conversion Rate Optimisation

Conversion Rate Optimisation

by | May 13, 2015 | eCommerce, Page Speed, Sales optimisation, Search Engine Optimisation, user centred design

What is Conversion Rate Optimisation?

Conversion rate optimisation (CRO)  is a term used to describe the continual improvement of your website, and aims to drive more visitors into buying customers or to whatever your business goals are. Ok, so what’s “Sales Optimisation”?

The term ‘sales optimisation’ is often used in the same way as ‘conversion rate optimisation’ (‘CRO’), or ‘sales conversion rate optimisation’.  Essentially they’re all the same thing.  What they’re not is Search Engine Optimisation or SEO – but more about that later…

Although we talk about ‘Sales’ optimisation, in essence we’re including all forms of user experience improvements that allow your visitors to achieve their goals as well as yours. (more…)